How Twitch Climbed to the Top But Now it’s Time to Leave

Nicole Venglovicova
4 min readJun 16

Twitch, launched originally as in 2007 and later rebranded in 2011, has since made its mark as the dominant force in live streaming, particularly in the gaming industry. I’m going to delve into the meteoric rise of Twitch, exploring its viewership, the growth of its streamers, and its impressive net worth.


Twitch Viewership Growth

In its first year as Twitch (2011), the platform showed promise with a viewership reaching a peak of 3.2 million unique viewers per month. This marked the beginning of an era where viewers began shifting from traditional entertainment mediums to new-age digital platforms.

Fast forward to 2012, Twitch reported a user base of over 20 million viewers per month. This was an astonishing feat given it represented more than a 500% increase from the previous year. The exponential growth didn’t stop there. By the end of 2013, Twitch’s monthly viewership had jumped to 45 million, setting a new record for the platform.

However, the watershed moment for Twitch came in 2014 when it hit 100 million viewers per month. This coincided with Amazon’s acquisition of the company, which provided the impetus for even greater growth.

By 2020, the platform boasted an incredible 140 million monthly viewers. According to the latest data, Twitch reached 192 million average monthly viewers in 2022, making it the go-to platform for live-streaming content.

twitch ceo

How many streamers are on Twitch?

The impressive viewership statistics are complemented by the growth in the number of streamers on Twitch. In its first year, Twitch had approximately 300,000 unique broadcasters. This number ballooned to over 600,000 by 2012. The growth continued to be substantial year on year, with the platform hosting approximately 2 million unique broadcasters monthly by the end of 2017.

As of 2022, Twitch was home to over 9 million active streamers per month, making it the most popular live-streaming platform by a significant margin. The growth in the number of…

Nicole Venglovicova

Content creator, Youtuber and business owner based in London.